CEITON Idea Management

Broadcasters constantly strive to deliver individual and up-to-date content, whether for in-house productions, co-operations or third-party programmes. In order to shorten the process or acquiring new content, employees can be involved in the process of finding ideas – without extra effort.

The Idea Management feature is part of the CEITON Time-Tracking Module and has been used in production by Finnish broadcaster Yle since autumn 2018. The new sub-module fulfils two main tasks: Production ideas can be seamlessly transferred into a workflow, and it can also be applied in the process for acquiring rights of use.

Content:
Idea Management for In-House Productions
Acquiring Third-Party Productions (Licences)

Reading time: 4 minutes

Idea Management for In-House Productions

The Idea Management feature allows you to involve employees without any knowledge in production planning in the existing CEITON system.

Bernd Krechel Ceiton Technologies

“Imagine an editor travelling by train and witnessing a tense situation. This sparks a spontaneous idea for a TV show in her. She quickly notes down her thoughts on her tablet in the CEITON Idea Management. In addition, she enters a possible target group and a budget estimate. Photos and graphics can be attached as well. Initially, the data are stored only in the user’s private account, but they can be shared with colleagues and supervisors and edited within the system. If the idea is approved, the draft is directly transformed into a production workflow. There is no need to copy anything else, e.g. from a paper notebook. This is a clear advantage compared to e-mails or mobile messengers. CEITON allows direct, targeted work which is ideal for creative planning of in-house and external commissions.”

Effective Brainstorming with CEITON

Generally, CEITON Idea Management is available to all employees, at any time and it is clearly structured. Using permissions, administrators can limit the application to individual users, creatives or specific departments. This makes sure that the data are protected from unauthorised view. With a suitable assignment of permissions, the entire staff can get creative and contribute productions ideas.

It can also be used when looking for suitable shooting locations. Any employee, be it a student or an HR rep, knows interesting places. It’s a quick job to take a picture and add it in Idea Management complete with a contact person, information about the atmosphere and any further specifics. If necessary, the data can be converted to PDF or printed out directly.

Acquisition of Third-Party Productions with Idea Management

Licence purchases and licence trading in the media industry

Obtaining external broadcasting rights happens in various ways. Large film companies sell some broadcasting rights bundled in a package. Some licences are sold even before production starts in order to finance the shoot. The classic approach of “view before you buy” is still going strong though. With this, buyers at least partly preview the relevant production before acquiring the licence. Programme decision makers e.g. visit international film festivals in order to secure (exclusive) rights for their future programme.

With the new Idea Management feature, CEITON simplifies the process of purchasing broadcasting rights. Even during the premiere, significant impressions about the film can be written down. This may be short notes (e.g. the genre, viewer reactions, popularity of the actors, possible further usage etc.) and photos of the film poster. There might be an opportunity to speak to the licence dealer of the film company right on the spot. These early impressions and an estimated calculation of costs can directly be saved in Idea Management and made accessible to the person for responsible budgeting. If approved, the projects from CEITON Idea Management are transferred into the main system and interfaces for external licence management are set up.

Preparation for Cannes Film Festival

Summary Idea Form:

  • Main users are creatives, employees responsible for content as well as producers.

  • The idea form enables embedding images, conversion to PDF and printing.

  • Secure integration of additional users: data are sent only to authorised recipients.

  • Transfer to planning module without media discontinuity.

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About the author Sarah Barnert

Sarah has been Content Manager at expertplace solutions since October 2018. She oversees our social media channels and writes about industry trends.

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