Our sound designer is 15 years older than me and one nice thing is that he is blessed with a thick beard. During the first years he acted as if he was the managing director and I was his intern. So, we never introduced ourselves with the position, always only with names. Of course, when asked, we answered honestly, but people mostly thought he was the boss. And we played the game to the full – as a confidence-building measure. I never answered the phone in the office, we took extra photos of me looking older for the website. That worked out really well during the first two years. I was quite unpretentious, because of course it also helped for the production.
So, for two or three years I’ve been allowed to get out as myself (laughs), now that we are the biggest advertising film company in eastern Germany, outside of Berlin. If you have 7-digit sales that of course helps in the business world, then suddenly the world is in order again. But a lot has changed since YouTube also advertises on the Internet and some TV spots are no longer broadcast on TV, but on YouTube. In addition, the Internet is young, that’s where young people are active. That’s my happy ending with this story.