Expertplace at IBC with CEITON – a successful balancing act on 48m²
The digital transformation requires customizable IT platforms. Expertplace solutions GmbH presented the IT platform CEITON and showed its new look for the first time at the IBC. What were the highlights? What did customers say?
Whether you were interested in a new 8K camera, a RAW server, action microphones, a broadcast communication solution, a video editing program for 360-degree cameras, or a director’s studio in the cloud, the largest media fair in Europe showed the directions in which the media world will move in the future. From the 15th to 19th of September, visitors could leave the rainy weather outside the IBC in Amsterdam and discover technical novelties in every aisle.
Expertplace solutions presented itself with a completely new look at the IBC in 2017 and presented its pioneering technology for the media industry. The media industry is changing and streaming, the cloud and virtualization are now indispensable parts of the industry. New formats and new job profiles will emerge as the medium of video remains the fastest growing medium in the entertainment sector, but has to keep pace with rapidly advancing digitization. Because the digital transformation will change the content design of TV and radio, a workflow in the media sector must always remain customizable – and with it the IT platform. This is what expertplace solutions specializes in.
The trade fair appearance was a complete success for expertplace solutions. After the IT-company integrated CEITON software into its portfolio, there were many changes. At the IBC in Amsterdam, customers could now experience the innovations live with a new corporate design on a welcoming open space of 48 m². This attracted many interested parties and consistently provoked positive feedback.